Build and care prices are all posted below, no call required. Search work is the exception: it gets priced individually, since a quiet niche and a packed one take very different amounts of effort.
The builds
The short season
Starter
$2,497
paid once, no subscription
A focused site for a business with a tight list of services and customers who already know the name.
- A look drawn up for you alone, coded line by line
- Phone button and inquiry form reachable from any page
- Titles, descriptions and search groundwork in place on day one
- Three revision rounds
Budget tight this year? Call Roger and ask about paying month by month for this same site.
The full season
Growth
$4,497
paid once, no subscription
Every core service gets its own dedicated page, giving each a real shot at showing up in results.
- Everything in Starter
- Separate pages for your main lines of work
- Reviews and proof placed beside each service
- Three revision rounds
Repertory
Custom
From $8,500
paid once, no subscription
Big page counts, multiple storefronts or tools that must be mapped out as one plan. We scope it together, then name the figure.
- Everything in Growth
- A page plan shaped around your market
- Features scoped to the project
- Three revision rounds
Site care, month to month
Three monthly tiers. Which one makes sense comes down to page count and how often you'll want things changed; Roger will point you to one when he quotes the build. What each covers is spelled out under hosting and site care.
$49 a month
For a compact site that rarely changes.
$99 a month
For a mid-size site with regular edits.
$149 a month
For larger sites that change often.
How the build fee is split
- Half up front books your spot in the production calendar.
- The other half is due when the completed site is handed to you to look over.
- Extras get a price tag first. If something outside the plan comes up, you see the cost and decide.
Extras
- Each page added later: $497.
- Revision round number four: $297.
- Search work: figured once Roger has taken a no-cost look. The approach is on the local SEO page.
Not sure which package suits you? Look at recent productions for a sense of scale, or read about what goes into a build.
Pricing questions
Where's the SEO number?
There isn't a standard one. A roofer up against a dozen rivals and a specialty shop with none need very different effort, so Roger looks first and then sends a written figure.
Is it okay to begin small?
Sure. Starter can be expanded later, one $497 page at a time, as the business adds services.
How many rounds of changes do I get?
Three are built into every package. Should you want another pass after that, round four is $297.